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supports and represents over 8；000 recruitment agencies and 6；000
recruitment professionals。 As well as advice on choosing an agent；
there is a mass of information on employment law and a directory of
members listed by business sector and geographic area。
Advertising in the press
You have a large number of options when it es to press advertising。
Local papers are good for generally available skills and where the pay is
such that people expect to live close to where they work。 National papers
are much more expensive but a。。ract a wider pool of people with a crosssection
of skills； including those not necessarily available locally。 Trade
and specialist papers and magazines are useful if it is essential that your
applicant has a specific qualification； say in accountancy or puting。
The goal of a job advertisement is not just to generate responses from
suitably qualified applicants； but also to screen out applicants who are
clearly unqualified。 If you make the job sound more a。。ractive than it really
is and are too vague about the sort of person you are looking for； you could
end up with hundreds of applicants。
You need to consider the following elements when writing the job
advertisement：
。 Headline： This is usually the job title； perhaps with some pertinent embellishment。
For example； Dynamic sales person required。
。 Job information： This is a line or two about the general duties and
responsibilities of the job。
。 Organization information： Always include something explaining what
you do and where you do it。
。 Qualifications： Specify any qualifications and experience that are required。
You can qualify some aspects of this by saying that a particular
skill would be useful but is not essential。
。 Response method： Tell applicants how to reply and what information
to provide。
Try to include something about your business culture in the advertisement。
One firm puts its advertisements sideways on； so applicants have to turn
the paper round to read them。 They claim that this lets people see that they
want people who look at things in unconventional ways to apply and that
they are not a run…of…the…mill firm that works like any other firm。 Using an
active rather than a passive voice will give your advertisement a sense of
buzz and enthusiasm。
136 The Thirty…Day MBA
You can find all the local and national newspapers listed at Newspapers。
（newspapers）。 From the individual newspaper web link
homepage you will find a signpost to ‘Advertising’ and from there you can
find the readership demographics and advertising rate。 For example； for
the Metro （metro。uk 》 Advertising。metro。uk 》 Who reads us？）。
Using the internet
Nearly a quarter of all jobs are filled using job boards； a website where employees
and employers can get together much along the lines of a dating
agency。 The internet’s advantages are speed； cost and reach。 You can get
your job offer in front of thousands of candidates in seconds。 The fees are
usually modest； o。。en less than regional paper job adverts； and in some
cases； such as with webrecruit。uk （webrecruit。uk）； though the
fee is a relatively high ￡595； they will reimburse you if they can’t fill your
job。 Services through job boards range from passive； where employers and
employees just find each other； to the proactive； where online candidate
databases are searched and suitable candidates are made aware of your
vacancy。 Recruiter Solutions （recruitersolutions。uk 》 Job Boards） is
a directory of job board websites and whatjobsite （whatjobsite。
》 Jobsite Directory） has a search facility that lets you look for the job
boards by country and region and that are most suited to the job on offer
and the industry you are in。
Using your network
Organizations of every size and shape use contacts and networks when
they are recruiting。 This route is favoured because it is cheap； informal
and can be pursued without the bother of writing a job description； which
can in effect be infinitely varied to suit the candidates that may surface。
Public sector bodies and many public panies are obliged either by law
or convention to advertise vacancies； but that in no way inhibits drawing a
potential candidate’s a。。ention to the opportunity。
Unfortunately； the statistics indicate that two out of five appointments
made in this way fail within six months and the business is back in the
recruiting game again。 The reasons for this being an unsatisfactory route
lie somewhere in the absence of rigour that the approach encourages； only
if you can take a thorough approach and be sure of a genuine reason why
someone would want to remend someone to you should you recruit in
this way。
Hiring people
Once you have candidates for your vacancy； the next task is to interview；
select and appoint。 If you have done your homework the chances are that
you will have a dozen or more applicants； too many to interview； so this
Organizational Behaviour 137
process is somewhat like a funnel； narrowing down until you have your
ideal candidate appointed。
Selecting a candidate
You need to find at least two and ideally three people who could fill
your vacancy to a standard that you would be happy with； this gives you
contrast； which is always helpful in clarifying your ideas on the job； and a
reserve in case the first candidate drops by the wayside or turns you down。
The stages in making your selection are as follows：
。 Make a shortlist of the three or four candidates that best suit the criteria
set out in your job definition。
。 Interview each candidate； ideally on the same day so all the information
is fresh in your mind。 Plan your questions in advance but be sure
to let them do most of the talking。 Use your questions to plug any
gaps in your knowledge about the candidate。 Monster （monster。
co。uk 》 Employers 》 Recruitment Centre 》 Monster Guides 》 Guide to
interview technique） has a useful set of interview questions to ask； with
some guidance on how to get the best out of the process。
。 Use tests to assess aptitude and knowledge if the job is a senior one such
as accountant or sales manager。 You can find a test to measure almost
any aspect of a candidate’s skills； a。。itude； aptitude and almost anything
else you care to name。 Thousands of the most successful panies use
them and claim to get be。。er candidates and higher staff retention than
they would otherwise achieve。 Tests cost from ￡10 a candidate from
panies such as Central Test （centraltest。uk）； the British
Psychological Society （bps。uk） and The Chartered Institute
of Personnel and Development （cipd。uk） list various types of
test； their purpose and how to use them and interpret results。
Two tests most MBAs will e across both at business school and in
job and promotion interviews that can be used in staff selection are the
following：
The 16PF （Personality Factor） Questionnaire （16pfworld）
Developed in 1949 by Raymond Ca。。ell who set out to measure the whole
of human personality using a structure questionnaire assessed against a
normative sample reflecting current census statistics on sex； age and race。