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working life。 It is simply a bookkeeping record to allow us to allocate some 
of the cost of an asset to the appropriate time period。 
Table 1。1 Example of the changing ‘worth’ of an asset 
Year 1 Year 2 
Fixed assets £ Fixed assets £ 
Vehicle 6;000 Vehicle 6;000 
Less cumulative 
depreciation 
1;500 Less cumulative 
depreciation 
3;000 
Net asset 4;500 Net asset 3;000
Accounting 19 
The time period will be determined by factors such as the working life 
of the asset。 The tax authorities do not allow depreciation as a business 
expense; so this figure can’t be manipulated to reduce tax liability; for 
example。 A tax relief on the capital expenditure; known as ‘writing down’; 
is allowed; using a formula set by government that varies from time to time 
dependent on current economic goals; for example to stimulate capital 
expenditure。 
Other assets; such as freehold land and buildings; will be revalued from 
time to time; and stock will be entered at cost; or market value; whichever 
is the lower; in line with the principle of conservatism (see later in this 
chapter)。 
Other methods for recording assets 
While cost at date of purchase is the norm for accounting for assets in conventional 
enterprises; there are certain types of businesses and certain 
situations when other methods of recording a monetary figure are used: 
。 Market value: This is usually used when an asset is actually to be sold 
and there is an established market for that particular type of asset。 This 
could arise when a business or part of a business is to be closed down。 
。 Fair value: This is described as the estimated price at which an asset 
could be exchanged between knowledgeable but unrelated willing 
parties who have not; and may not; actually exchange。 This basis is 
o。。en used in the due diligence process; where; because of particular 
synergies; a price higher than market value (resulting in goodwill) 
could reasonably be set。 
。 Market to market: This is where market value is calculated on a daily 
basis; usually by financial institutions such as banks and stockbrokers。 
This can result in dramatic changes in value in turbulent market 
conditions; requiring additional assets; including cash; to be found 
to cover a fall in market price。 This approach is blamed for helping 
to create liquidity ‘black holes’ by forcing banks to sell assets to meet 
liquidity targets; which in turn forces prices lower; requiring yet more 
assets to be sold。 
Going concern 
Accounting reports always assume that a business will continue trading 
indefinitely into the future – unless there is good evidence to the contrary。 
This means that the assets of the business are looked at simply as profit 
generators and not as being available for sale。 Look again at the motor 
vehicle example above。 In year 2; the net asset figure in the accounts; 
prepared on a ‘going concern’ basis; is £3;000。 If we knew that the business 
20 The Thirty…Day MBA 
was to close down in a few weeks; then we would be more interested in 
the car’s resale value than its ‘book’ value: the car might fetch only £2;000; 
which is quite a different figure。 
Once a business stops trading; we cannot realistically look at the assets 
in the same way。 They are no longer being used in the business to help 
generate sales and profits。 The most objective figure is what they might 
realize in the marketplace。 
Dual aspect 
To keep a plete record of any business transaction we need to know 
both where money came from and what has been done with it。 It is not 
enough simply to say; for example; that a bank has lent a business £1m; 
we have to show how that money has been used; for example to buy a 
property; increase stock levels; or in some other way。 You can think of it as 
the accounting equivalent of Newton’s third law: ‘For every force there is 
an equal and opposite reaction。’ Dual aspect is the basis of double…entry 
bookkeeping (see below)。 
The realization concept 
A particularly prudent sales manager once said that an order was not an 
order until the customer’s cheque had cleared; he or she had consumed the 
product; had not died as a result; and; finally; had shown every indication 
of wanting to buy again。 Most of us know quite different salespeople who 
can ‘anticipate’ the most unlikely volume of sales。 In accounting; ine is 
usually recognized as having been earned when the goods (or services) are 
dispatched and the invoice sent out。 This has nothing to do with when an 
order is received; how firm an order is or how likely a customer is to pay up 
promptly。 It is also possible that some of the products dispatched may be 
returned at some later date – perhaps for quality reasons。 This means that 
ine; and consequently profit; can be brought into the business in one 
period and has to be removed later on。 
Obviously; if these returns can be estimated accurately; then an 
adjustment can be made to ine at the time。 So the ‘sales ine’ figure 
that is seen at the top of a profit and loss account is the value of the goods 
dispatched and invoiced to customers in the period in question。 
The accrual concept 
The profit and loss account sets out to ‘match’ ine and expenditure to 
the appropriate time period。 It is only in this way that the profit for the 
period can be realistically calculated。 Suppose; for example; that you are 
Accounting 21 
calculating one month’s profits when the quarterly telephone bill es in。 
The picture might look like Table 1。2。 
This is clearly wrong。 In the first place; three months’ telephone charges 
have been ‘matched’ against one month’s sales。 Equally wrong is charging 
anything other than January’s telephone bill against January’s ine。 
Unfortunately; bills such as this are rarely to hand when you want the accounts; 
so in practice the telephone bill is ‘accrued’ for。 The figure (which 
may even be absolutely correct if you have a meter) is put in as a provision 
to meet this liability when it bees due。 
ACCOUNTING CONVENTIONS 
These concepts provide a useful set of ground rules; but they are open to a 
range of possible interpretations。 Over time; a generally accepted approach 
to how the concepts are applied has been arrived at。 This approach hinges 
on the use of three conventions: conservatism; materiality and consistency。 
Conservatism 
Accountants are o。。en viewed as merchants of gloom; always prone to take 
a pessimistic point of view。 The fact that a point of view has to be taken at 
all is the root of the problem。 The convention of conservatism means that; 
given a choice; the accountant takes the figure that will result in a lower 
end profit。 This might mean; for example; taking the higher of two possible 
expense figures。 Few people are upset if the profit figure at the end of the 
day is higher than earlier estimates。 The converse is never true。 
Materiality 
A strict interpretation of depreciation (see above) could lead to all sorts of 
trivial paperwork。 For example; pencil sharpeners; staplers and paperclips; 
all theoretically items of fixed assets; should be depreciated over their 
working lives。 This 
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