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finish any strategic analysis with this question。
Appendix：
Personal
development
and lifetime
learning
。 Moving your career forward
。 Adding to your skills and experience
。 Knowledge for free
。 The best Business Schools for post programme management
development
。 Taking tests
Although personal development is not an academic discipline； it is on the
syllabus at all the top business schools。 There is no mon ground either
on what its content is； how it is delivered； or how much time is devoted
to it。 At the London Business School； its Career and Professional Skills
Development Programme （CPSDP） aims to provide the skills needed to
apply knowledge gained on the MBA。 It covers an eclectic mix of topics；
including assertiveness； conflict management； negotiating strategic transactions；
high…impact presentations； business writing； public speaking；
interview skills； networking and work/life balance。 Instituto de Empresa
（IE） Business School； Madrid； offers as its career…boosting proposition
Appendix 279
the option of taking a fully bilingual （Spanish–English） MBA programme
should you wish to； boosting your mand of the world’s second most
important business language。 China Europe International Business School
（CEIBS） in Pudong； Shanghai； has a Career Development Centre （CDC） that
provides a whole range of services to MBAs to help them plan their career。
Mock interviews； self…assessment tests； career counselling and pany
visits ensure that 91。5 per cent of graduates have successfully landed a job
within three months a。。er graduation。
The lifetime learning proposition is as varied as the personal development
in terms of content and emphasis。 The proposition； however； is mon to
all top business schools。 While the MBA programme is considered a good
foundation for a career in business or indeed any organization； it is just a
foundation。 That knowledge needs to be built on； enhanced and extended
over the MBA’s lifetime。 As their career needs change their alma mater
is there to help。 Columbia Business School offers courses on Turnaround
Management； Value Investing； and Launching New Ventures。 The Indian
School of Business； launched in 1997 in association with The Wharton
School and The Kellogg School of Management （later joined by LBS）；
offers focused courses such as Marketing Fundamentals for Hospitality
Businesses as well as more general ones such as Strategic Negotiations。 ISB
also lays claim to successfully encouraging 81 per cent of its students to
make remarkable career shi。。s； with an Army Colonel heading a real…estate
venture； an orthopaedic surgeon assuming the role of a COO； and a rocket
scientist opting to be the production head of a media concern。
Under the headings below you will find everything you need to keep
your MBA knowledge up to date； progress your career and enhance your
earning power。
LEARNING FOR FREE FROM THE WORLD’S
TOP BUSINESS SCHOOLS
There are no subjects either within the core MBA disciplines covered in this
book or in respect of any conceivable subsidiary elective field； however
obscure； in which you can’t get a free video or audio lecture； detailed subject
notes； worked examples or application templates。 These are all made
available either accidentally or o。。en intentionally； courtesy of generous
knowledge…sharing endowments provided to top business schools。 The
resources listed below represent just the tip of a very large iceberg and
cover only the resources from business schools consistently listed among
the best in the world。 With a modest investment of time you can unravel
many more sources using the business school ranking sources listed later
in this chapter。
280 Appendix
Berkeley University of California （United States）
The Haass School of Business （haas。berkeley。edu/haas/video_room）
links to lectures by star outsiders such as Steve Wozniak； co…founder of
Apple Inc； speaking about entrepreneurship and his experiences during
the early days of Apple； Starbucks co…founder Dave Olsen on his successes
and the importance of ‘Leading from the Heart’； and John Doerr； a partner
at Kleiner Perkins Caufield & Byers； the venture capital firm that backed
paq； Intuit； Macromedia； Netscape； Sun Microsystems； Amazon and
Symantec。 There are also talks from the school’s star professors。
The university also has a webcast site （h。。p：//webcast。berkeley。edu/index。
php） providing free teaching materials。
Boston College （United States）
Boston College Front Row （h。。p：//frontrow。bc。edu） is a website that offers
free access through streaming media to tapes of cultural and scholarly
events at Boston College。 It is produced by the Office of Marketing munications
in partnership with the colleges； schools； departments and programmes
of the university。 Under ‘Browse by category’； select ‘Business
and management’。 There you will find around 60 lectures； including such
luminaries as Alan Greenspan discussing the stresses between the increasing
demand for skilled workers in the United States and the decreasing supply
of such workers； and the college’s Professor Charles Derber discussing the
subject of his research； ‘People Before Profit： The New Globalization in an
Age of Terror； Big Money； and Economic Crisis’。
Carnegie Mellon University （United States）
This audio Entrepreneurship & Business course （h。。p：//professorjuliano。
blogspot》 Course Podcast）； by Adjunct Professor Mark Juliano； parallels
a live course at Carnegie Mellon University taught in the university’s
masters programme。 There are 32 lectures； ranging in duration from
around 20 to 45 minutes； each covering every aspect of entrepreneurship；
from finding the idea to developing an exit strategy。 Below the link above at
Course Materials you will find PowerPoint presentations for each lecture as
well as notes and handouts。
Chicago Graduate School of Business
（United States）
Chicago GSB （chicagogsb。edu/multimedia/podcast） created the
Chicago GSB Podcast Series to share thought leadership on current topics
Appendix 281
affecting panies and organizations around the globe； delivered by
its world…renowned faculty members as well as guest speakers who are
leaders in their field。 You can hear Ralph Alvarez； president and COO of
McDonald’s； talking about strategy； former President of Mexico； Ernesto
Zedillo Ponce de Leon； discussing the risks threatening globalization； or
Steven Levi。。； Alvin H Baum Professor in Economics at the University
of Chicago and author of Freakonomics； teaching using cases from his
research。
China Europe International Business School
（China）
On this school website （ceibs。edu/knowledge/ceforum） you can watch
videos of lectures by faculty and visitors； including Ming Zeng； President；
Yahoo China and Zhe Wei； President； B&Q China。 Working Papers （
ceibs。edu/knowledge/papers） are also available for free download。
Duke University Fuqua School of Business
（United States）
The school’s Mobile Content Portal Fuqua on iTunes U （fuqua。duke。
edu/itunes） provides access to Fuqua faculty research highlights； videos of
recent con