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2。当你在国外时,你是客人,东道主是主人,且拥有权
力。
3。你是一个外国人,你永远也不能真正了解东道主。
4。跨国公司以其跨越国界传送经验并避错误的能力而获
得竞争优势。
5。国际投资为长期投资。衡量国际投资的回收也应是长
期的。
6。若不尊重东道国及其人民,你将很难成功。如果你不
尊重他们,他们是会知道的。
7。在国际商务中,制定一个符合商业道德的决策,余地
很大。你务必自律!附:
1997 年美国《新闻周刊》对美国著名商学院最新排名,仅供
读者参考。
University of Pennsylvania (Wharton)
University of Michigan
Northwestern University (Kellogg)
Harvard University
University of Virginia (Darden)
Columbia University
Stanford University
The University of Chicago
Massachusetts Institute of Technology (MIT; Sloan)
Dartmouth College (Amos Tuck)
Duke University (Fuqua)
University of California; Los Angeles (Anderson)
University of California at Berkeley (Haas)
New York University (Stern)
Indiana University
Washington University (Olin)
Carnegie Mellon University
Cornell University (Johnson)
University of North Carolina at Chapel Hill (Kenan
Flagler)
University of Texas at Austin四、文献目录
BIBLIOGRAPHY
DAY 1: MARKETING
Assael; Henry。 Consumer Behavior Marketing Action。
Boston: Kent Publishing; 1981; p。471 (paper towel
perceptual mapping)。
〃The Deal Maker。〃 U。S。 News World Report; February 8;
1998; p。78 (Ralph Lauren)。
Koselka; Rita。 〃How to Print Money。〃 Forbes; December
24; 1990;p。118 (Vlassis)。
Kotler; Philip (Northwestern)。 Marketing Management
Analysis; Planning and Control。 Englewood Cliffs; N。J。:
Prentice … Hall; 1984。
Maxwell; John C。; Jr。 〃Coffee Sales Climb in '89。〃
Advertising Age; April 16; 1990; p。64 (coffee market
shares)。
Morgensen; Gretchen。 〃The Trend Is Not Their Friend。〃
Forbes; September 16; 1991; P。118 (brand extensions)。
Newton; Derek A。 Sales Force Management: Text and Cases。
Boston: Irwin; 1990; pp。7…9 (salesman historical periods)。
Paley; Norton。 Manager's Guide to petitive Marketing
Strategies。 New York: American Marketing Association; 1989;
pp。 18…19 (Xerox); pp。 46…47 (segmentation selection)。
Schifrin; Matthew。 〃Mom's Cooking Was Never Like This。〃
Forbes; August 19; 1991; pp。 50; 54 (premium dog food
sales)。
Silbiger; Steven。 〃Study of the General and Gourmet
Coffee Markets。〃 Sponsored by Westway Merkuria; Inc。;
EnglewoodCliffs; N。J。; July 1989。
—; and Mark Parry。 〃Cafe Blason;〃 Case UVA…M…369;
copyright ó1990 by the Darden Graduate Business School
Foundation; Charlottesville; Virginia。
Willoughby; Jack。 〃The Last Iceman。〃 Forbes; July 13;
1987; p。196 (vacuum tubes)。
DAY 2: ETHICSFreeman; R。Edward; and Daniel R。 Gilbert; Jr。 〃The
Problem of Relativism: When in Rome。。。〃 Chapter 2;
Corporate Strategy and the Search for Ethics。 Englewood
Cliffs; N。J。: Prentice…Hall; 1988; pp。24…41。 Adapted by
permission of Prentice Hall。
Friedman; Milton (Chicago)。 〃The Social Responsibility
Is to Increase Profits。〃 The New York Times; September 13;
1970。
DAY 3: ACCOUNTING
Stern; Richard I。 〃McDonnell Douglas' Make…or…Break
Year。〃 Forbes; January 7; 1991; p。37 (McDonnell Douglas
ine statement)。
DAY 4: ORGANIZATIONAL BEHAVIOR
〃Active Listening;〃 Case UVA…OB…341; copyright ó1986
by the Darden Graduate Business School Foundation;
Charlottesville; Virginia。
Beer; Michael。 〃Note on Performance Appraisal;〃 Case
478…019; College; copyright 1977 by the President and
Fellows of Harvard College; all rights reserved。
Byrne; John A。 〃Business Fads: What's In…and Out。〃
Business Week; January 20; 1986; p。55 (MBA buzzwords)。
Edwards; Jeffrey R。 〃Assessing Your Behavior Pattern;〃
Case UVAOB…360; copyright ó 1987 by the Darden Graduate
Business School Foundation; Charlottesville; Virginia;
p。3 (Types A and B)。
French; John R。 P。; and Bertram Raven。 〃The Bases of
Social Power;〃 Group Dynamics; ed。 Darwin Cartwright。
Evanston; Il。: Row; Peterson; 1960; pp。607…623 (power)。
Gabarro; John J。; and John P。 Kotter。 〃Managing Your
Boss。〃 Harvard Business Review; Vol。 57; No。  1
(January/February 1980); pp。92…100。 Copyright ó1980 by
the President and Fellows of Harvard College; all rights
reserved。
Hackman; J。 Richard; and Greg R。 Oldham。 〃Development
of Job Diagnostic Surveys。〃 Fournal of Applied Psychology;
Vol。 60; 1975; pp。159…170。Hogan; Eileen A。 〃One Model for Action Planning;〃 Case
UVAOB…261R。 Copyright  ó1983 by the Darden Graduate
Business School Foundation; Charlottesville; Virginia。
Kepner; Charles H。; and Benjamin B。 Tregoe。 The Rational
Manager: A Systematic Approach to Problem Solving and
Decision Making。 New York: McGraw…Hill; 1965; p。55
(deviations; want got gaps)。
Kotter; John P。; and Leonard A。 Schlesinger。 〃Choosing
Strategies for Change。〃 Harvard Business Review; Vol。 57;
No。2 (March/April 1980); pp。106…144。 Copyright ó1980 by
the President and Fellows of Harvard College; all rights
reserved (strategies for change)。
Levine; Joshua。 〃Dare e togliere (give and tade away)。〃
Forbes; October 28; 1991; p。115 (Armani)。Tannenbaum;
Robert; and Warren H。 Schmidt。 〃How to Choose a Leadership
Pattern。〃 Harvard Business Review; Vol。 51; No。 3(May/June
1973); pp。 162…173。 Copyrightó 1973 by the President and
Fellows of Harvard College; all rights reserved。
Zierden; William E。 〃A Framework for Understanding
Organizations;〃 Darden School Case UVA…OB…187; copyrightó
1982 by the Darden Graduate Business School Foundation;
Charlottesville; Virginia (the basic organization model)。
DAY 5: QUANTITATIVE ANALYSIS
〃Cash Flow and the Time Value of Money;〃 Case 9…177…
012; copyrightó 1976 by the President and Fellows of
Harvard College; all rights reserved。
Frey; Sherwood C。 〃Assessment and Use of Probability
Distributions;〃 Case UVA…Q…294; copyrightó 1983 by the
Darden Graduate Business School Foundation;
Charlottesville; Virginia。
—。 〃Probability Assessment with the Aid of Historical
Data;〃 Case UVA…Q…288; copyrightó 1983 by the Darden
Graduate Business School Foundation; Charlottesville;
Virginia。
〃An Introduction to Decision Analysis;〃 Case 181…046;
copyrightó 1980 by the President and Fellows of Harvard
College; all rights reserved。〃Notes on Decision Diagrams;〃 Case 9…171…035;
copyrightó 1970 by the President and Fellows of Harvard
College; all rights reserved。
Oksman; Warren; and Sherwood C。 Frey。 〃Introduction to
Analytical Probability Distributions;〃 Case UVA…Q…205;
copyrightó 1980 by the Darden Graduate Business School
Foundation; Charlottesville; Virginia。
Pfeifer; Phillip E。 〃Forecasting Using Data;〃 Case
UVA…QA…381; copyrightó 1988 by the Darden Graduate
Business School Foundation; Charlottesville; Virginia。
Que Corporation; Using 1…2…3; Carmel; Ind。: Que
Corporation; 1987; p。514 (regression)。
DAY 6: FINANCE
Cooper; Carol。 〃The Forbes 500。〃 Forbes; April 27; 1992;
p。 193 (Chemical Bank layoffs)。
Dreman; David。 〃Bye…bye to Beta。〃 Forbes; March 30; 1992;
p。 148 (beta)。
〃Japanese Firms Pull Southland Corp。 from Chapter 11。〃
Los Angeles Times; March 6; 1991; p。D2 (Ito…Yokado Group
buys 7…Eleven)。
Ross; Stephen A。 (Yale); and Randolph W。 Westerfield
(Wharton)。 Corporate Finance。 St。 Louis: Times
Mirror/Mosby College Publishing; 1988。
The Value Line Survey。 〃Caterpillar Inc。〃 May 15; 1992;
p。 1346。
DAY: 7
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